Do
you have a business and don’t have a website? If yes, it is like removing the
existence of your business to everyone. In this modern era, people and
businesses are in the world of internet for information. Why do you think
people visit a website? It is to look for information. And if you are in a
world of business, information is a very important thing. You need to have a
website for your customers and it should contain information about what you can
do for them. Below are just few of the advantages and benefits of
having a website for your business.
Professionalism
The
amount of users on the web has grown 200% each year over the past 3 years. If
you look at a Fortune 500 company, then you will notice that almost all of them
have a website. A well-done website, including your own domain name
(www.yourcompanyname(dot)com), communicates to a potential client that your
company is professional and is doing well.
Increase your potential target market
While it may not be the goal of every small or medium size
business to go international, a website can increase exposure to more people
inside and outside of your current area of focus.
Increased convenience for a customer
Whether you are selling products or services, a website is a
convenient way for a potential client or current customer to purchase products,
get information, contact you or your office and give feedback.
Less
Expensive
Have
you ever advertised your business through different forms such as printed
media, radio, television and more? I know it will cost you a lot. Investing in
advertisement and marketing is not a bad idea but we know that it will cost you
a lot. Having a website will make your advertising and marketing less expensive
since most versions of this offline advertising methods are available in the
internet which sometimes are free.
Advertising
A
website is more environmental friendly when it comes to advertising and
marketing. There are lots of ways to advertise your business through internet
and other media. Example is the Facebook ads which is an advertising feature
through Facebook. Another one is called SEO, this is a major advantage to your
business if you have a good SEO service provider because it can boost
the ranking of your website that can results for more sales and profit. whether
you’re using TV, a newspaper ad, direct mail or a billboard, at some point the
amount of information that you can (and want) to communicate has to come to an
end (unless you’ve got more money than you know what to do with). The great
advantage of having a website is that you can list the web address on any piece
of advertising, and a potential client can go to your site and get plenty of
information.
Satisfaction
Having a website will make your customer and leads feel more
convenient. Make your customers feel that they would be more likely to visit
your site rather than driving a car and looking for your products. For a
customer’s point of view, it’s better if they don’t have to ask anything and
just find what they are looking for in your website depending on how
informative is your website.
Increase
Customers
Mostly business has their popularity inside their city
however how about if it’s outside their city? Website can help you gather more
customers not just outside your city but globally. As we know, Internet offers
large community. By having your existence through it, your business will be
more visible globally.
Accessibility
Have you ever experience turning customer away because it’s
closing time for the shop? Well, you don’t have to do that if you have a
website. Website is very accessible because you can visit it anytime. People
will look to your site instead of going to your shop because it is more
accessible. However, make sure to put enough information on your website about
your products and services.
Access
to Info
Well this has something to do with the business owner.
Did you know that if you own a website, you can actually track everything that
is happening on it? You can even look for the information about how many people
visited your site, or how many people messaged you or emailed you. You can even
access the progress of your website and access all the pages of your site. You
can even make an update anytime, making it less expensive than printed
material.
Fresh
On having a website, smart business owners would create a
blog page for their business. Having a blog to produce fresh contents will keep
your website attractive and fresh.
Links
Did you know that links is very important to viral
marketing? If you have many sites linking to you, it is the same as a word
spreading all around the world. If you have a good website with good
information about information, products or services, people would more likely
link your website to their websites. That means they recognize your website as
a good website.
Better
Relationship
Having a website can build better relationship to your
customers. You can send your message instantly to your customer through email.
Also, your customer can review your products online and can also give feedback
to you and your business. It’s best to always give your customer a message for
you to build a good relationship to them. You can even give them more
information about your business by sending them messages.
Increase
Sales
If you are a business owner, more visitors can lead to more
potential sales and that’s how your website will help you. You can drive more
people to your site by consistently updating and promoting the contents of your
site. The more informative your site is, the more possibility of gaining sales.
Opportunity
Websites gives you the opportunity to prove your
credibility. You have to tell your customers why you deserve their trust
through your website. This can make a positive feedback for your service and
products. Also, your website serves as a place for potential investor for what
your business is about and what it can do in the future.
Long
Term Clients
What do you think is the difference between client and a
customer? Well a customer is the one who walks in and buy something and that’s
it. Client is the regular customer, meaning he is buying your products or
services daily or contractually. Having a websites gives you a chance to more
clients that can help your business grow.
